Senior member of the Akhil Bharatiya Marwari Mahila Sammelan and leader of the Eye, Organ and Body donation division for Berhampur branch, Ms Sashi More and her family thought of an innovative idea to create awareness on eye donation. 

They have a shop  “Berhampur Cycles” in Hanuman Bazar, Berhampur Odisha. In the month of Nov 2022, for every sale they added a slogan of  “Make your eyes alive after death” in their bill book. Every customer received this message.