92.7 Big FM goes big for Organ Donation

In September 2024, 92.7 Big FM – Tamil in association with MOHAN Foundation, conducted an awareness on Organ Donation titled “Udal Dhaanam Uyir Dhaanam” in their show “Unaga Veettu Ponnu” which airs between 11.00 to 14.00 hrs during weekdays. It was a month-long campaign and award-winning radio jockey RJ Miruthula interviewed people from multiple fields associated / impacted by organ donation.

The show portrayed the donors and recipients as Real Heroes and placed their journey and struggle in the limelight. In an easy-going manner the RJ managed to bring out the motivating factors that bring normal ordinary people to work in this challenging field. The interviews were strategically placed in between popular songs attracting the maximum number of audiences.

The following are the people interviewed on air in Big FM:

Resource person	Designation
Ms Sujatha	Transplant Coordinator
Ms Kavitha Aneesh	Transplant Coordinator
Dr Jayanth Murali	Ex DGP Law and Order, TN Police, Marathon runner & Organ Donation Ambassador
Dr Gayathri	Actress & Organ Donation Ambassador
Mr Umar Farook	Heart Recipient from MGM Hospital
Mrs Jaya Jairam	Kidney recipient, Mumbai
Mr Periyanayagam	Transplant coordinator
Ms Jeevitha	Family of living donor
Dr Rajeevalochana	Nephrologist
Ms. Malina	Actress and Organ Donation Ambassador
Mr. Chandrasekharan	Family of person lost due to organ failure
Ms Reena Raju	Heart Recipient (twice) – Little Light Foundation
Mr. Hariharan	Kidney recipient, Chennai
Ganesh C	MOHAN Foundation

The interviews were strategically placed in between popular songs attracting the maximum number of audiences. In addition, BIG FM shared posters and short videos about organ donation and the Gift of Life from MOHAN Foundation on their social media platforms.

MOHAN Foundation extends its warm gratitude towards RJ Miruthula, and 92.7 Big FM for choosing a noble cause to create awareness.