A month long drive was launched on 5th Nov 2019, in collaboration with MOHAN Foundation, focussing on debunking myths, false beliefs and fears around organ donation in India, urging people to step up and take the pledge to become organ donors.
Celebrating November as Organ Donation month aims to help educating people on the significance of this cause and urge them to support the cause. The launch event was presided by Mr Rashesh Shah (Chairman and CEO Edelweiss Group), Mr. Sumit Rai (MD & CEO Edelweiss Tokio Life Insurance), Mr. Runjan Panjwani (Executive Director Edelweiss Tokio Life Insurance), Mr. Rahul Bose (Actor), Dr Sunil Shroff (Managing Trustee), Dr S.K.Mathur (President, ZTCC Mumbai).
At the launch event a Research report, ‘Life After Life: State of Organ Donation in India’ was unveiled by the dignitaries. It was based on a two-week survey conducted across 12 major cities — Delhi, Lucknow, Jaipur, Mumbai, Ahmedabad, Indore, Chennai, Bangalore, Kochi, Kolkata, Patna, and Guwahati — and touches base with more than 1,500 respondents in the age group of 20-60. It brought to light some interesting trends, myths and beliefs that people have regarding organ donation. It showed that 80% of the respondents were aware of the concept of organ donation, but only 3% ended up actually taking the pledge due to lack of clarity on the process of how to donate.
A digital film with Rahul Bose titled #NoMoreWaiting was also launched and has hit more than 1 million views.
Various awareness initiatives in collaboration with IITs, IIMs and other premier institutes are also planned to be undertaken during the month and subsequently. Mr Rashesh Shah shared as to how Edelweiss has always nurtured a philanthropic culture of giving back to society. He stressed that increased awareness was the need of the hour, given that many don’t understand its significance or processes surrounding the subject. He added that this cause has brought the Edelweiss Group together as one, with their employees across different business groups coming together to make this noble cause successful. He assured Edelweiss’s support for this cause on a long term basis.
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