On December 5, 2019, MOHAN-Edelweiss organ donation drive #NoMoreWaiting culminated in a press meet at The Oberoi, New Delhi. Earlier on November 5, 2019, Edelweiss Tokio Life Insurance had joined hands with MOHAN Foundation to create awareness on organ donation and to encourage pledging for this important, life-saving cause when the campaign was launched in Mumbai.
During this month long campaign various activities that included digital media activations, PR, and on-ground educative workshops in educational institutions were undertaken. Talks conducted at IIT Jodhpur & IIT Ahmedabad by MOHAN Foundation were part of this initiative.
The Press meet was attended by Dr. Vasanthi Ramesh (Director, NOTTO), Mr. Rashesh Shah (Chairman & CEO, Edelweiss Group), Mr. Sumit Ray, MD & CEO, Edelweiss Tokio Life Insurance & Ms. Pallavi Kumar (Executive Director, MOHAN Foundation Delhi-NCR).
During the meet, it was also announced that Edelweiss has created a new GUINNESS WORLD RECORDS title for collecting the highest number of pledges for organ donation in a single day, following an impactful drive throughout November. While the awareness drive garnered over 1 lakh pledges during the month, the insurer created history by collecting 54,626 pledges in a single day on November 28, 2019.
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